Goethe's Faust

#26 – Brevity is The Soul of Wit… and Effective Communication


Scott talks to Joe McCormack, author of Brief: Make Bigger Impact by Saying Less, about the importance of brevity in communication. Joe is an author, speaker, and consultant who has worked with executives, military personnel, and many others to hone their ability to communicate efficiently in critical situations.


With attention spans shrinking and ever-growing demand for that limited resource, communicating briefly is an essential skill for the modern human being. For some, communicating with brevity is a matter of life or death. For others, it may make the difference in nailing an interview, or securing an important contract with a client. Whatever your reason for communication, brevity should be your chief aim.


You can find Joe at The BRIEF Lab, where he offers online classes, bootcamps, and other resources to improve your communication skills. He also hosts a podcast called Just Saying where he reflects on various aspects of communication in short 10-15min episodes.

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